Apple loses trademark fight over ‘iPhone’ name in China

Apple has lost a trademark fight in china, meaning a firm which sells handbags and other leather goods can continue to use the name “IPHONE”.

The Beijing Municipal High People’s Court ruled in favour of Xintong Tiandi Technology, said the official Legal Daily newspaper.

Xintong Tiandi trademarked “IPHONE” for leather products in China in 2010.

Apple filed a trademark bid for the name for electronic goods in 2002, but it was not approved until 2013.

“Apple is disappointed the Beijing Higher People’s Court chose to allow Xintong to use the iPhone mark for leather goods when we have prevailed in several other cases against Xintong,” said a spokesman for the firm.

“We intend to request a retrial with the Supreme People’s Court and will continue to vigorously protect our trademark rights.

“We work hard to make the best products in the world and want to ensure our customers’ experience is not compromised by companies who try to profit from using our brand.”

The Legal Daily (in Chinese) is widely recognised as the official mouthpiece for the country’s Central Political and Legal Affairs Commission. Its report came out in late April but has only just been widely circulated.

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